Home Selling Optimized is my advanced marketing strategy to sell homes for the best price the market will offer. My listings are marketed extensively and targeted to reach maximum potential buyers and to impress their agents. This marketing strategy has an internet focus as most buyers search on the web, and an outreach program to buyers’ agents.
ONLINE MARKETING FOR YOUR PROPERTY
By far this is the most important part of any plan for MARKETING YOUR HOME. My online marketing exposure goes above and beyond. In-depth internet knowledge and years of online marketing experience have allowed me to design the best plan and tools for online exposure available.
Listings found on websites: My listings are featured on every single real estate website of any significance. These sites include, but are not limited to:
Yahoo Real Estate
Additionally, through my distribution network, your home is syndicated to 70 sites, PLUS ALL Brokerages in the Regional MLS system and ALL Agent sites,
that utilize an IDX Feed or Brokerage Feed!
WITH YOUR HOME’S LISTING INFORMATION
SEARCH ENGINE OPTIMIZATION FOR PROPERTIES
These days, successful real estate sales requires deeper understanding of how buyers search for homes online, and how search engines work. We identify the target buyer for the home, find the best keywords, write (and rewrite) a description that is search-engine friendly and create back links from many sources.
SINGLE PROPERTY WEBSITE
This is a site dedicated to your home exclusively. With more information and media concentrating on your home, buyers spend
more time looking at the listing and learning about the property. Professional pictures and virtual tour are critical for this purpose.
Automated listing Management, with scheduled republication to multiple streams, Listing to Leads is a complete marketing system in itself.
Your single property website includes:
Complete MLS information
PROFESSIONAL PHOTOS AND TOUR
Putting your best foot foreward means quality photography People best connect with properties through pictures and tour. Without great pictures, your home will be ignored by most buyers and their agents. I hire professional photographers to create the best possible pictures and video tour to showcase the property and attract buyers.
AGENT DIRECT MARKETING
There is a 97% likelihood your property will sell to buyers represented by another agent.We call this a co-broking.
Yet, few agents will discuss how they market to top agents in the area. Because this is such a critical element of a successful home sale,
this is a large part of my marketing effort.
Broker Open Houses with Lunch or Breakfast
Broker Open House invitation sent to local agents
“Just Listed” mass email to database of real estate agents
Follow-up calls and emails
In some cases I will suggest offering buyer agents’ a premium commission
Unbranded email with listing information
This is an email I design for 1700 agents to send their own client base. I take my personal information out of it so each agent can brand it for themselves and forward to their clients. This gives other agents an incentive to contact their clients with news about my new listings.
AND THE BASICS OF COURSE
Multiple Listing Service listing, including tour, pictures, floor plan
Premium Property Brochure, which includes: photos, MLS information,, any related documents
Text to direct Listing information and QR codes
Just Listed Postcard to homes in the immediate area
Signage and directional signage where allowed